SEO is a strange concept to a majority of people. As such, many avoid even going into it just for that reason. For a fact, understanding how it works and benefits that come with it is quite easy. Doing it effectively on your own is another ball game altogether.
What is SEO?
SEO is a concept employed in making a website attain high rankings in search engines. It includes a good number of strategies, all of which can be used together to ensure a site is fully optimized for search engines. The main idea is to make search engines believe that your site has much better, relevant and quality content that those of your competitors, and will be the most beneficial to the user searching particular keywords.
What SEO entails
Proper use of keywords
Keywords refer to the terms or phrases utilized by any individual to search for content online. They are mainly the link between your website and the searcher, as they will be used to direct him/her to your site. It is common to focus on specific keywords or phrases for each page of your website and optimizing to rank high for them.
Use of correct domain name
Links are an important factor in search engine ranking. You will want the links that point to your site to use your chosen keywords in them. Directories and other sites commonly link to sites with keywords in the link text, if the keywords are also in the domain or official site name. This makes it a good idea to include specific keywords in your domain name if possible.
SEO feedback times
Performing a search on a search engine means searching on the cache of the search engine and not the entire web. This means that your site needs to be cached for it to start ranking high on the search engine. This process might take up to a couple of months to happen for new sites. The time required to achieve top positions will depend on how hard you work on optimization.
Current algorithms used by search engines check the quality of content on your site as well. For better ranking, the content has to be relevant to the topic, as well as have high quality.
Other factors affecting optimization
Some of the other factors that affect optimization include social media, links, online reputation, and technical factors such as site speed.