Every web owner is now talking about the importance of SEO in helping them grow their online business. SEO is not a new concept, but people now realize the huge impact it has on successes and failure of business. Any online business that has not incorporated the use of SEO is as good as dead.
You have probably heard a joke that if you want to hide a dead body, you can do that on the second page of Google. This might be true because no one goes to the second page. This is why it should be the goal of every business to appear on the first page of Google or any other search engine.
Why is SEO important in marketing business?
It makes you visible on the internet
Millions of people search the internet every day looking for different sorts of information. There might be services, goods or ideas. Immediately someone types information on the search engine.
There are millions of results, and they have ranked accordingly. Businesses that have adopted proper SEO practices appear on the first page while the others appear on the other pages where no one checks. It should be the priority of every business to appear on the first three searches.
Increase web traffic
A good website is ranked by the number of people who visit the site every day. If you want to increase traffic on your website, there is no better way to do so than using SEO.
Using SEO, you can be able to get as many views on your website as possible. Increasing traffic on your website is one of the ways you can get a higher web rank. If you want your blog to be profitable, this is one of the ways of doing it.
Improve your social media presence
Businesses that are doing well online have a strong social media presence. SEO is a good way of making the business social media platform grow and attract many people to follow them on social media.
When you adopt SEO in your website, one of the first things to do is to make the web page compatible with other social media platforms like Facebook and Twitter.
If the social media pages have a higher following than you are in a better place when marketing your business. Social media enables you to reach many people compared to using web pages alone.