Search Engine Optimization commonly known as SEO is where you create your website and apply some techniques to get your website ranking high in major search engines with the help of SEO tools.
When your website ranks high, you will receive a lot of traffic and chances of converting this traffic is high.
There is two type of SEO: On-page optimization and Off-page optimization.
Both techniques aim at ranking high your website.
On-page optimization is what you do ON your web pages using SEO tools.
This could b page titles, Meta tags, keywords etc.
Off-page optimization refers to things that are done on your websites like articles and blogs, using social networking platforms etc.
Nevertheless, below are effective tools you can use in auditing your SEO.
Check My Links
This tool will help you to check any external or internal links that are broken.
This tool is free and it will make your page auditing pretty easy because it detects any broken links on the page quickly.
It highlights good links in green and broken one on red.
Moz Pro Tools
This tool has a trail of free 30-days after which you need to select a paid plan.
This tool will help you increase search ranking of your site.
This tool easily identifies the crawl ability factors of your site which are influencing its performance.
It then helps you to identify opportunities, build reports, build website growth etc.
Google Webmaster Tool
This tool will help you to know how Google see your website and ranks it.
Google webmaster is excellent and it will help you with critical troubleshooting thus improving the SEO performance.
You can easily modify your website for better performance using troubleshoots report. Aside from that, this tool also helps to quarantine malicious links in case your website is hacked. It also provides Page Speed insights.
SEO Report Card
This tool will provide you with a report that you will use to compare your site with your competitors.
The report entails Current Indexing, Trust Metrics, Rank Analysis, Website Accessibility, On-Site Analysis etc.
SEO report card tool is free.
HubSpot’s Website Grader
This tool helps the brand discover SEO opportunities.
HubSpot’s Website Grader generates reports based on SEO, Performance, Mobile Readiness, Security etc.
It also offers a wide variety of paid tools which provide in-depth analysis to uncover opportunities for website optimization.